About The Regular Payments Marketing Company
Our Expertise
Since the late 1980's, Mike has lived and breathed Direct Debit. Starting during the 'golden period' of TV advertising, this soon led to building a clear understanding of how to build marketing campaigns that drove maximum Direct Debit growth.
Providing marketing consultancy to energy companies, water companies, local authorities, charities, membership and subscription organisations as well as banks and commercial bureaux, this experience is based on direct marketing fundamentals:
- Targeting - understanding the target audience from a payments perspective
- Messaging - pitching the message to appeal to triggers and address barriers to adoption amongst the audience
- Timing - pitching the proposition at the optimum time
- Testing - always understanding which element of the campaign is driving behavioural change
- Measurement - identifying up front what success looks like and making sure that information is captured.
This approach has led to designing campaigns for clients that have seen a four fold increase in response over the client's previous activity.