Our knowledge and experience of regular payments marketing is extensive and covers a number of key areas:
Seeking resources to support payment marketing activity or campaigns can sometimes be challenging. We can benchmark your current take up rates, review potential for growth, help set conversion targets and likely return on marketing investment to help build a business case.
Do you know which of your customers are most likely to have a positive attitude to your preferred payment method? We do. Regardless of the business you're in, we can help you identify those most likely to convert and therefore help you focus your resources to maximum effect
Are you thinking about the potential opportunities around open banking and variable recurring payments (VRPs)? What about AUDDIS and paperless Direct Debits? Does your call centre know which customers to focus on with calls about Direct Debit? Are you or your bureau properly focused on the level of your unpaid DDs? Looking at your regular payments processes can reduce the cost of collection for your business.
"A mistake that some companies make is to start moving a bunch of levers around without clear planning upfront for what they're trying to optimise — and what will be impacted by those changes.” *
We can help you to structure statistically significant test programmes to incrementally fine tune your payments marketing and maximise your return on investment
*Dan Siroker
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